Summary

This toolkit is designed for advocates, organizers, communicators, and policy leaders who are working to shape public understanding of the social implications of artificial intelligence (AI). It translates research-based framing insights into practical guidance you can use in messaging, campaigns, media, policy advocacy, and movement communications.

Use this toolkit to:

• Build shared understanding across your coalition
• Diagnose messaging challenges
• Develop narratives, talking points, and examples
• Align communications about AI across issues (education, health, housing, labor, family policy, etc.)

The goal is to help people understand how AI works in society, who shapes it, who benefits, and what it takes to ensure it serves the public interest.