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Frame Testing Recommendations

Framing Guidance: How to Communicate about Transgender Youth

Six strategies for communicating effectively about transgender youth.
Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.
Toolkit File

The Core Story of Adolescence

We should use this Core Story as often as possible in all public facing materials. It includes all of the well-framed information people need to understand, to support and even to demand policies...
Toolkit File

Discovery Metaphor Card

During adolescence, we explore the world around us, mapping out the terrain so we can find our path to adulthood. This is a time of trial and error as we pursue new experiences and different ways...
Toolkit File

What to Do

What the public thinks and what to do about it.
Toolkit File

Six Strategies for Talking about Adolescent Development

This resource outlines six strategies for effectively communicating about adolescent development.
Toolkit File

Sample Slides

Download these slides and use them in your presentations.
Toolkit File

Do’s and Don’ts

See the Do’s and Don’ts for guidance on how to navigate around unhelpful assumptions and mindsets.