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Toolkit

Promoting Public Understanding of Child Development in the UK

Welcome to Promoting Public Understanding of Child Development in the UK—a collection of framing research, recommendations, and sample communications.
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You Say, They Think (Child Development in the UK)

This chart offers helpful strategies for choosing the right tested frame elements to ensure that the message you say is the message people hear.
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Sample Op-Ed (Child Development in the UK)

Op-eds reach a wide audience and offer an important but under-utilized forum for reframing the conversation about social issues.
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Sample Blog Post (Child Development in the UK)

Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective to the online community.
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Sample Tweets (Child Development in the UK)

Even micro-messages can be opportunities to frame your communications more effectively.
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Turning Talk into Action (Child Development in the UK)

A brief guide to strategic framing.
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Talking Points (Child Development in the UK)

Review the key messages that will help build the public’s understanding and support.
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What’s in the swamp of Child Outcomes? (Child Development in the UK)

Visual summary of relevant findings from cultural models research.
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FAQs (Child Development in the UK)

Stay on message in the face of tough questions.