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Report

“O Clima Está Quente, Né?”: Justaposições E Distanciamentos Entre Público e Especialistas Brasileiros Sobre As Mudanças Climáticas

This report lays the groundwork to reframe the public debate on climate change by comparing how experts and the public in Brazil talk about climate change.
Author(s)
Michael Baran, Guilherme Heurich, Julia Sauma, Paula Siqueira
Published
September 17, 2015
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This report, in Portuguese, lays the groundwork to reframe the public debate on climate change by comparing how experts and members of the public in Brazil talk and think about climate change. Drawing on qualitative interview data, it details a set of key communications challenges and presents initial strategies that advocates can use to overcome these challenges.