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Reframing in action: Talking about poverty to solve poverty in the UK

The FrameWorks Institute’s research is at the core of a high-impact, award-winning narrative change initiative in the United Kingdom. Working in partnership with the Joseph Rowntree Foundation...

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Tapping into the Power of Metaphors

Metaphorical language—which includes metaphors, similes, analogies, and other comparisons—is a powerful tool in social change communications. Metaphors that rely on everyday objects or...

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Order Matters

We have all heard that when it comes to effective communications, it’s not just what you say; it’s how you say it. But it turns out that when you say it is also important. Through experiments...

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What’s in a Frame?

Over twenty years, drawing insights from the social sciences and social movements, the FrameWorks Institute has created a list of a dozen significant framing decisions, or “frame elements.”

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Topic #13: Framing for as long as it takes

Framing COVID-19 Topic #13: Framing for as long as it takes Daily events may seem unpredictable right now, but they reflect long-standing issues. Coronavirus is new, but the challenge of...

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Five Questions about Framing

1. What is Framing? Framing is about the choices we make in what we say, how we say it, what we emphasize, and what we leave unsaid, and how these choices shape how people think, feel, and...

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Don’t Feed Fatalism…Put Forward Solutions Instead

Most advocates say their top communications priority is to motivate the public to get involved in solving a pressing social problem. Given this goal, it is remarkable how much social change...

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FrameWorks Institute’s statement on the Uprisings of Spring 2020

Our country is facing a moment of reckoning. Like so many others, we mourn the loss of George Floyd, Breonna Taylor, Ahmaud Arbery, and the countless individuals before them who have had their...

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Topic #12: How to foster solidarity while others fuel division

Framing COVID-19 Topic #12: How to foster solidarity while others fuel division The pandemic has demonstrated that we are capable of cooperation at a scale that few of us imagined possible. We...

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Topic #11: Framing the post-pandemic economy

Framing COVID-19 Topic #11: Framing the post-pandemic economy The pandemic has created an opening to change the public's perspective on what it means to have a good economy—and what role...

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Topic #10: Talking about climate action in the era of COVID-19

Framing COVID-19 Topic #10: Talking about climate action in the era of COVID-19 We can't afford to not to have a conversation that connects climate action to the pandemic response. The measures...

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Topic #9: Talking about what young people need during the pandemic

Framing COVID-19 Topic #9: Talking about what young people need during the pandemic Our future depends on whether youth grow, develop, and learn. When we support young people's wellbeing, they...