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Framing Resource

Health first: communicating about health and obesity in Scotland

This guide, produced for Public Health Scotland, provides practical tips and advice for anyone communicating about health and obesity in Scotland.
March 1, 2023

When people think about health and obesity, they tend to focus on individual responsibility and solutions, or see obesity as an inevitable part of modern life. This means that solutions focus narrowly on individuals, or that people don’t believe change is possible. The way we communicate about health and obesity can inadvertently reinforce these beliefs.

Find out how to build understanding, reduce stigma and drive action to improve health, and how to tell a new story that focuses on the wider context that shapes our health.