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These three key messages are the main points to make with families.
A personalized, nonjudgmental, “listen and learn” approach is a must for building families’ confidence in childhood vaccines.
Understanding existing patterns of American thinking on vaccines can help us notice, analyze, and respond to parents’ and caregivers’ assumptions in a systematic and evidence-based way.
Several attitudes and actions were effective at moving families toward accepting vaccines for their children.
Once you have identified the mindsets that are driving a family’s decision-making, select one to target for change.
Here is a short list of five key moves to keep in mind as you navigate your way through conversations with families who have not yet vaccinated their child against COVID-19.