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Toolkit File

Twitter Exercise (Aging)

Small spaces like tweets, headlines, and photo captions are great framing opportunities. These sample tweets model a four-step process for framing even the shortest communications.

Toolkit File

FAQs (Aging)

Stay on message in the face of tough questions.

Toolkit File

Aging Swamp Glossary

Visual summary of relevant findings from cultural models research.

Toolkit File

You Say, They Think (Aging)

Anticipate how messages go astray—and see how to keep them on track.

Toolkit File

Quick Start Guide (Aging)

Report

Framing Strategies to Advance Aging and Address Ageism as Policy Issues

This brief lays out an approach to changing public thinking about aging in America.

Toolkit File

Reframe Cards (Aging)

Download printable cards summarizing tested frame elements.

Report

Finding the Frame: An Empirical Approach to Reframing Aging and Ageism

This report outlines an evidence-based reframing strategy and details the research methods and findings behind it.

Toolkit File

Sample Blog Post (Aging)

Framing can also be applied to blogs, which are an effective tool for nonprofit organizations and advocacy groups to expand their message to a wide audience. Here is an annotated blog post that...

Toolkit File

Sample Facebook Posts

The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine...

External article

New Tools to Combat Ageism

In this HuffPost column, John Feather, CEO of Grantmakers in Aging, explores new research and resources that aging advocates can use to reframe the public’s understanding of aging from a period...

Toolkit File

Quick Start Guide

Take a quick tour of communications themes to avoid, compared with alternatives to advance.