The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine without sacrificing the rigor of evidence-based messaging. These sample Facebook posts are annotated to highlight the framing strategies at work in each.
Public Thinking About Care Work in a Time of Social Upheaval: Findings from Year One of the Culture Change Project
To what extent is this unprecedented pandemic shifting thinking about care work? The FrameWorks Institute is exploring this question as part of our empirical study on culture change during a time...
Philanthropy’s Ripple Effect: When Funders Seed a Field
When we celebrate the momentum toward universal access to Pre-K, we need to remember that this too has been the result of years of advocacy and hard work.
Advocating for Age in an Age of Uncertainty: How the COVID-19 crisis is amplifying ageism, and how advocates can push back
It’s clear we need to change the way society thinks and talks about aging, and there’s great opportunity to do it now. In 2014, the FrameWorks Institute launched a study using theory and...