The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine without sacrificing the rigor of evidence-based messaging. These sample Facebook posts are annotated to highlight the framing strategies at work in each.
Toolkit File
Related content
External article
Neither Soldiers Nor Angels: Putting Care Workers into Context
The Frameworks Institute is busy reframing care work to push for better conditions, protections, and pay.
Report
Public Thinking About Care Work: Encouraging Trends, Critical Challenges
Has the salience of care and the respect for frontline workers seen during the pandemic stayed high or dwindled? What we find is both encouraging and a call to action.
Announcements
New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.