The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine without sacrificing the rigor of evidence-based messaging. These sample Facebook posts are annotated to highlight the framing strategies at work in each.
New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.
Reframing Aging Through Images: Research Methods Supplement
This supplement provides detailed information on the research informing FrameWorks and AARP's strategic brief on reframing aging through images.
Reframing Aging Through Images: Recommendations from Research
Just like words, images play an important role in the implicit messages we send about older people.