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Toolkit File

FAQs (Aging)

Stay on message in the face of tough questions.

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Aging Swamp Glossary

Visual summary of relevant findings from cultural models research.

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You Say, They Think (Aging)

Anticipate how messages go astray—and see how to keep them on track.

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Quick Start Guide (Aging)


Framing Strategies to Advance Aging and Address Ageism as Policy Issues

This brief lays out an approach to changing public thinking about aging in America.

Toolkit File

Reframe Cards (Aging)

Download printable cards summarizing tested frame elements.


Finding the Frame: An Empirical Approach to Reframing Aging and Ageism

This report outlines an evidence-based reframing strategy and details the research methods and findings behind it.

Toolkit File

Sample Blog Post (Aging)

Framing can also be applied to blogs, which are an effective tool for nonprofit organizations and advocacy groups to expand their message to a wide audience. Here is an annotated blog post that...

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Sample Facebook Posts

The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine...

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Twitter Exercise (Aging)

Small spaces like tweets, headlines, and photo captions are great framing opportunities. These sample tweets model a four-step process for framing even the shortest communications.

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Storytelling Strategies (Elder Abuse)

Learn why thematic storytelling is important for your communications.

Toolkit File

Social Media

Even micro-messages can be opportunities to frame your communications more effectively.