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Toolkit File

Telling a Complete Story (Jacksonville)

Use storytelling as a resource to build public understanding about development and how it may be best supported.

Toolkit File

Talking Points: Foster Care (Jacksonville)

Talking points for communicating about foster care in Jacksonville, FL.

Toolkit File

FAQs (Jacksonville)

Stay on message in the face of tough questions.

Toolkit File

You Say, They Think (Jacksonville)

Anticipate how messages go astray — and see how to keep them on track.

Toolkit File

What’s in the swamp of Jacksonville: System of Care?

Visual summary of relevant findings from cultural models research.

Toolkit File

Sample Fundraising Letters (Jacksonville)

Existing donors have already shown that they care about children’s issues. How can you use your appeals to inspire them to spread the word? The tested frame elements can help. They have been...

Toolkit File

Sample Editorials (Jacksonville)

These short opinion pieces apply the recommended frame elements to newspaper editorials, social media status updates, and program descriptions. They can be adapted to local contexts (by adding...

Toolkit File

Sample Legislative Testimony (Jacksonville)

Call for Investment in Jacksonville’s System of Care Initiative.

Toolkit File

Sample Tweets (Jacksonville)

Even the shortest communications can reframe public understanding of childhood development. These sample tweets show how to fit frame recommendations into bite-sized messages.

Toolkit File

PowerPoint Presentation (Jacksonville)

Toolkit File

Editable Posters (Jacksonville)


Executive Summary (Jacksonville)

The FrameWorks Institute conducted a series of studies in Jacksonville to develop communications strategies, tools, and techniques that would build public understanding and support.