Existing donors have already shown that they care about children’s issues. How can you use your appeals to inspire them to spread the word? The tested frame elements can help. They have been designed to be “sticky”—meaning easy to understand but hard to forget. Sticky frames travel as people repeat them.
Framing Racial Equity in Adolescence: Messaging Strategies for Social Change
This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.
Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators
The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...
Child Tax Credit is Keeping Families Afloat and Giving Us All Something to Celebrate
As the holidays approach, we should collectively toast the support that we have provided to American families this year. The CTC is working.