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Toolkit

Telling Stories Out of School: Reframing the Education Conversation through a Core Story Approach

This toolkit is designed to help leading voices in the education sector to build support and cultivate demand for an excellent public school system by building public understanding of issues such...
Toolkit

Talking About Education Reform

This toolkit features a compendium of research on how Americans think about the educational system and education reform, and how to increase public support for policies that ensure that all...
Toolkit File

Digging Deeper: 21st Century Skills (Education Reform)

The concept of “21st century skills” is a term that has gained currency among many education reformers over the past few years. In general, when education reformers talk about “21st century...
Toolkit File

Talking Points (Education Reform)

The talking points are intended for use in preparation for media interviews, editorial board visits, or other public communications as a reminder of the core elements of the education frame.
Toolkit File

FAQs (Education Reform)

This tool shows advocates how to navigate the swamp effectively with strategic framing. These FAQS are a series of questions about education that advocates are commonly asked to address. Examples...
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Sample Editorial (Education Reform)

This is an example of how to apply the framing strategies on education reform to the format of a guest editorial in a newspaper.
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Sample Letter to the Editor 1 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
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Sample Letter to the Editor 2 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Sample Letter to the Editor 3 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Handling Competing Frames (Education Reform)

In this tool, we analyze a series of frame clashes – which is what happens when you say one thing but the public thinks another. This tool shows advocates what is in the swamp of public...
Toolkit File

What’s in the Swamp of Education Reform?

A graphic representation of the swamp of dominant patterns of thinking about education. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

You Say, They Think (Education Reform)

An analysis of a series frame clashes – you say one thing and the public thinks another –which shows how certain ways of framing education reform can get eaten in the swamp.