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Toolkit

Building Family Confidence in the COVID-19 Vaccine

If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you’ve found your way to the right place.  This toolkit offers...

Article

Protected: Words to Watch

Back to Table of Contents [coming soon/pending research findings] Next: Key Messages (coming soon/pending research findings)

Article

Protected: Key Messages

Back to Table of Contents [coming soon/pending research findings]

Toolkit

Recommended Resources

You can learn more about FrameWorks research on vaccine communications in these resources.

Toolkit

Words to Watch

Sometimes, a single word can make the difference between a conversation that goes well and one that goes astray.

Toolkit

Key Messages

These three key messages are the main points to make with families.

Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.

Toolkit

Must-Have Messenger Mindset: It’s About the Relationship

Several attitudes and actions were effective at moving families toward accepting vaccines for their children.

Toolkit

Building Trust in the Moment

A personalized, nonjudgmental, “listen and learn” approach is essential to building parents’ and caregivers’ confidence in childhood vaccines.

Toolkit

Family Mindsets: What to Listen For

Understanding existing patterns of American thinking on vaccines can help us notice, analyze, and respond to parents’ and caregivers’ assumptions in a systematic and evidence-based way.

Toolkit

Moving Mindsets: Techniques for Redirecting Thinking

Once you have identified the mindsets that are driving a family’s decision-making, select one to target for change.

Toolkit

Message Moves that Build Vaccine Confidence

Here is a short list of five key moves to keep in mind as you navigate your way through conversations with families who have not yet vaccinated their child against COVID-19.