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Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.
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QuickStart Guide

Framing strategies for talking about racial equity, public education, and community schools.
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Models of Thinking: Education

Knowing the cultural models that exist around public education and equity issues can be used to advocates’ strategic advantage. Take a look at this resource to learn how audiences may already be...
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Recommendation #1

Counter pro-voucher argument by explaining the scheme’s harmful effects on students of color and low-income students.
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Recommendation #2

Advance a positive vision of educational opportunity that centers race.
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Framing Tip: Show the Positive Effects of Investing in Public Education

Examples make for great talking points, which can then be applied to all types of communications materials, including an “elevator speech.” These short blurbs help communicators readily share...
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Framing Stories of Success

Success stories—of programs, people, and policies—are a key feature of social change communications.
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Framing Social Media

Even small language choices can have a significant and measurable effect on how the public thinks about and understands social issues. Meaningful issue engagement on social media is not just about...
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Recommendation #3

Tell an aspirational story about community schools using specific, concrete examples.
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Storyteller’s Checklist

This resource is designed to help communicators make better use of story as an advocacy tool. The following list is designed to move storytellers for social change away from the idea that “any...