Even small language choices can have a significant and measurable effect on how the public thinks about and understands social issues. Meaningful issue engagement on social media is not just about spreading messages or measuring impact through clicks, views, and shares. It’s about spreading the right messages in the right way. Framing works best when we do it consistently, regularly, and across our communications channels. Here are some tips to keep in mind.
Advancing Anti-Racist Education
How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”
Changing the Narrative on Public Education
This communications toolkit, designed in collaboration with the Partnership for the Future of Learning and the Shared Story Project, helps advocates talk more effectively about the current...
Black and Brown Boys Don’t Need to Learn ‘Grit,’ They Need Schools to Stop Being Racist
In this article for the Hechinger Report, Moira O’Neil, FrameWorks’ directory of research interpretation and application, explains how framing resilience as “grit” undermines support for...