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Toolkit File

Framing Social Media

June 25, 2020

Even small language choices can have a significant and measurable effect on how the public thinks about and understands social issues. Meaningful issue engagement on social media is not just about spreading messages or measuring impact through clicks, views, and shares. It’s about spreading the right messages in the right way. Framing works best when we do it consistently, regularly, and across our communications channels. Here are some tips to keep in mind.