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Is Culture Changing in this Time of Social Upheaval?: Preliminary findings from Project Culture Change

Are the upheavals of 2020 shifting fundamental American cultural mindsets? If so, which mindsets are moving? And in what ways are they shifting?


Shifting Gears on Juvenile Justice

Welcome to Shifting Gears on Juvenile Justice—a collection of framing research, recommendations, and sample communications.

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Talking Juvenile Justice Reform: Using Strategic Frame Analysis® Can Shift Public Discourse

Just want the gist? Start here.

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What’s in the swamp of Juvenile Justice Reform?

Visual summary of relevant findings from cultural models research.

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The Swamp Glossary (Juvenile Justice)

Glossary of cultural models related to Juvenile Justice

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You Say…They Think (Juvenile Justice)

This chart offers helpful tips for choosing the right tested frame elements to make sure that what you say is what people hear.

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Talking Points (Juvenile Justice)

Review the key messages that will help build the public’s understanding and support.

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FAQs (Juvenile Justice)

Discover the research and analysis that informs our messaging strategy when faced with tough questions.

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Message Cards (Juvenile Justice)

Pragmatism, Brain Architecture, Air Traffic Control, Maze, Levelness, Scale, Gears

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Sample Blog Post (Juvenile Justice)

Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective to the online community.

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Sample Tweets (Juvenile Justice)

Even micro-messages can be opportunities to frame your communications more effectively.


Framing in the field: A case study

Framing in the field: A case study CHILD AND YOUTH POLICY ADVOCATES are constantly called on to craft messages to support better policies for children and their families locally and nationally....