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Toolkit

Reframing Oral Health

To elevate oral health issues, experts, advocates, and communications professionals need framing strategies that have the power to dislodge unproductive patterns of thinking and spark new, more...

Toolkit File

Sample Editorial 2 (Children’s Oral Health)

The following is an example of incorporating the framing research on children’s oral health into a guest editorial that focuses on the value of Innovation.

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Sample Editorial 3 (Children’s Oral Health)

The following is an example of incorporating the framing research on children’s oral health into a guest editorial from a business leader.

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Case Study 1, Legislative Brief (Children’s Oral Health)

This document is a brief for state legislators, urging them to support a bill to increase access to oral health care by expanding the services provided by registered dental hygienists. This case...

Toolkit File

Case Study 2, Press Release (Children’s Oral Health)

This document is a press release about a state’s ranking in a national oral health report. This case study looks at the document after implementing reframing recommendations, and illustrates the...

Report

Communicating About Disparities in Children’s Oral Health

The disparities in oral health by economic status and race are important, and deserve the full attention of advocates. If this information isn’t communicated carefully, this can lead to...

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What’s in the Swamp of Children’s Oral Health?

A graphic representation of the swamp of dominant patterns of thinking about children’s oral health. This can serve as a reminder of the themes in public thinking that your communications should...

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You Say, They Think (Children’s Oral Health)

An analysis of a series frame clashes — you say one thing and the public thinks another — which shows how certain ways of framing children’s oral health can get eaten in the swamp.

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Basic Message Templates (Children’s Oral Health)

The outline of a new frame for communicating about children’s oral health. The Talking Points, FAQs and Sample Op-Eds in this toolkit show a variety of ways to apply this basic template.

Toolkit

Talking About Children’s Oral Health

Using these templates to build communications can help engage the public in understanding children’s oral health in a deeper way, thereby improving the public conversation and decision-making...

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Talking Points (Children’s Oral Health)

A reminder of the basic elements of the children's oral health frame for use in preparation for media interviews, editorial board visits, or other public communications.

Toolkit File

Sample Editorial 1 (Children’s Oral Health)

The following is an example of incorporating the framing research on children’s oral health into a guest editorial that links oral health to educational progress.