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Biased language paints an unfair picture of “old people” today

Narrow representations of older people don’t just misinform us. They bias us.

Report

Engaging Boaters: Reframing Sea Turtle Protection in Florida

How conservation advocates talk about sea turtles being hit by unintended boat strikes matters. Effective communication about the risk of unintended boat strikes, what causes them, and how...

Toolkit File

Telling a Complete Story (Jacksonville)

Use storytelling as a resource to build public understanding about development and how it may be best supported.

Toolkit File

Quick Start Guide (Jacksonville)

Take a quick tour of communications themes to avoid, compared with alternatives to advance.

Toolkit File

Talking Points: ECD (Jacksonville)

Talking points for communicating about child development and adverse childhood experiences in Jacksonville, FL.

Toolkit File

Talking Points: CMH (Jacksonville)

Talking points for communicating about child mental health in Jacksonville, FL.

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Talking Points: Education (Jacksonville)

Talking points for communicating about the education system’s role in children’s health and wellbeing in Jacksonville, FL.

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Talking Points: Foster Care (Jacksonville)

Talking points for communicating about foster care in Jacksonville, FL.

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FAQs (Jacksonville)

Stay on message in the face of tough questions.

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You Say, They Think (Jacksonville)

Anticipate how messages go astray — and see how to keep them on track.

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What’s in the swamp of Jacksonville: System of Care?

Visual summary of relevant findings from cultural models research.

Toolkit File

Sample Fundraising Letters (Jacksonville)

Existing donors have already shown that they care about children’s issues. How can you use your appeals to inspire them to spread the word? The tested frame elements can help. They have been...