Housing is the starting point for life trajectories—often determining who has access to good jobs, good food, safe parks, or effective schools. But this perspective is difficult for the public to appreciate. To advance a progressive housing agenda, advocates must first understand why current messages are failing and backfiring. FrameWorks teamed up with Enterprise Community Partners to think about how advocates’ messages affect public thinking.
Framing for change: the science of effective communication
The way we frame, or position, our issues and information can be the difference between cutting through and opening up space for a productive conversation and shutting down thinking and...
Talking about homes: research methods supplement
This supplement provides detailed information on the research informing FrameWorks’ strategic brief on addressing the obstacles in public thinking about housing in the UK and leverage the openings.
Talking about homes: the foundation for a decent life
This report, supported by the Nationwide Foundation and the Joseph Rowntree Foundation, explores how people think about homes, and how we can shape a new story – building public understanding...