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Report

We Need a Ground Crew for Environmental Health Working Upstream: Using Explanatory Metaphors to Improve Public Understanding of Environmental Health and its Workforce

People believe we should live free from health threats in their environments - but lack ways to think about the work that takes. Two metaphors can help.
Report

Representations of Early Childhood and Urban Violence in Brazilian Media (English)

This report examines the messages embedded in the media’s presentation of issues related to early child development and urban violence in Brazilian newspapers.
Toolkit File

Message Cards

Download printable cards summarizing tested frame elements.
Toolkit File

Sample Editorial

Editorials reach a wide audience and offer an important but under-utilised forum for reframing the conversation about social issues.
Toolkit File

Sample Blog Post

Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective on a familiar topic or starting a conversation on issues that need more public attention.
Report

Promoting Productive Conversations About Early Child Development and Care: An Introduction to Strategically Reframing Public Communications

This magazine-style article provides a basic introduction for communicators who are new to strategic framing and its primary concepts.
Toolkit File

Talking Points (ECD Australia)

Review the project’s key messages about early child development and care.
Toolkit File

FAQs

Stay on message in the face of tough questions.
Toolkit File

What’s in the swamp of Early Child Development?

Visual summary of relevant findings from cultural models research.
Toolkit File

You Say…They Think

Helpful strategies to ensure that the message you say is the message people hear.
Report

Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change

How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.
Report

Taking the First Step: Using Metaphor to Open Space for the Science of Child Development in the Field of International Development

A new metaphor - the "multiplier effect" - can help us better explain how early childhood development can advance the goals of international development and aid.