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Words That Change Minds

This feature article in the Chronicle of Philanthropy profiled the FrameWorks Institute and the way our work helps nonprofit communicators drive social change.

External article

Reframing Fetal Alcohol Spectrum Disorder: Studying Culture to Identify Communication Challenges and Opportunities

How does the public think about prenatal exposure to alcohol, and what are the implications of the public’s deep-seated beliefs about this issue for advocates working to address fetal alcohol...


Seeing the Spectrum: Mapping the Gaps between Expert and Public Understandings of Fetal Alcohol Spectrum Disorder in Manitoba

This report explores experts and public views of fetal alcohol spectrum disorder (FASD) in Manitoba and “maps the gaps” between them.

External article

How Brains Are Built: Introducing the Brain Story

Get an introduction to the Brain Story in this accessible and engaging video. The AFWI developed the video with considerable input from our partners at the Harvard Center on the Developing Child...


Testing Usability: The Use of Addiction Explanatory Metaphors in Framing Public and Professional Conversations

This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate...


“It’s Hard to Wrap Your Head Around”: Mapping the Gaps Between Expert and Public Understandings of Child Maltreatment and Child Sexual Abuse in Alberta

People would rather not think about child sexual abuse - but they hold deep assumptions nonetheless. A map of public thinking helps us navigate them.


Narratives of Child Maltreatment and Child Sexual Abuse in the Canadian Media

This report analyzes Canadian media coverage of child maltreatment and examines the impacts of these narratives on the public’s understanding of this issue.


Dials and Rivers: Using Explanatory Metaphors to Expand Understanding of Addiction and Its Treatment

This report summarizes the findings of research to develop and test Explanatory Metaphors for their ability to expand thinking on the science of addiction.

Frame Testing Recommendations

Talking About Addiction

This strategic guide synthesizes the implications of studies into how people think about addiction.


Can Redirecting Values Increase Support for Addiction Policies and Related Issues

This report summarizes the findings of a quantitative experiment that tested thousands of Canadians attitudes and support for policies when exposed to values.


Changing Addiction from a “Sin Problem”: Peer Discourse Sessions on Addiction in Alberta

This research maps the public discourse that shapes how Albertans reason about issues of addiction and treatments that are seen as appropriate and effective.


Moving North: Translating Child Mental Health Values and Models to Canada

This paper presents the results of a survey conducted in Alberta that demonstrates the impact of values on policy support related to children's issues.