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Report

Talking about Early Childhood in Kenya

This Message Brief summarises FrameWorks’ recommendations on how to communicate more effectively with the Kenyan public and decision-makers about early childhood development and learning....
Toolkit File

Know Before You Go

Learn how the public’s widely shared assumptions about early childhood development and learning can undermine messages—and what to do about it.
Toolkit File

Quick Start Guide (ECD Kenya)

Review key framing ‘do’s and don’ts’ to communicate more effectively about early childhood development and learning.
Toolkit File

Reframe Cards

Download printable cards summarising the recommended value and metaphor frame elements, with language that can be adapted to any message.
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Sample Texting Campaign

Use these sample texts as models for how to apply the framing strategies to your own communications about early childhood development and learning.
Toolkit File

Sample Poster (and Editable Version)

Posters and other graphics are useful tools to spread well-framed messages about early childhood development and learning. Use this model poster as a template—or use the editable version to...
Toolkit File

Sample Radio PSA

Framing strategies can be applied to any medium, including radio and TV spots. Use this sample script to develop your own public service announcement.
Toolkit

Reframing Early Childhood Development and Learning in Kenya

Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes.
Report

Expanding the Basics: Mapping the Gaps between Expert, Decision-Maker and Public Understandings of Early Childhood Development in Kenya

The way the public thinks and talks about early childhood development (ECD) and learning influences which child-related policies and programmes are most likely to be adopted. This report presents...