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Toolkit File

FAQs (Education)

Stay on message in the face of tough questions.
Toolkit File

Message Cards (Education)

Download printable cards summarizing tested frame elements.
Toolkit File

Sample Editorials (Education)

Models of how to take tested frame elements into advocacy on the opinion pages.
Toolkit File

FAQs (Children’s Oral Health)

This document is not intended to provide “the right answers” to questions you might be asked, but rather to offer illustrations of how to more effectively communicate about children’s oral...
Toolkit

Talking Teachers and Teachers’ Unions

Welcome to Talking About Teachers and Teachers’ Unions – a toolkit compendium of research on how Americans think about the role of teachers and teachers’ unions, and how to increase public...
Toolkit File

Navigating the Swamp (Teachers’ Unions)

This is a graphic representation of the “swamp” of dominant patterns of the public’s thinking about the role of teachers and teachers’ unions. This visual serves as a reminder of the...
Toolkit File

You Say, They Think (Teachers’ Unions)

An analysis of a series of frame clashes – you say one thing and the public thinks another – and shows how common communication frames about teachers and teachers’ unions can get “eaten”...
Toolkit File

Basic Message Template (Teachers’ Unions)

This template is an outline of a message frame for communicating about the role of teachers and teachers’ unions as an integral part of meaningful education reform efforts. The Talking Points,...
Toolkit File

Talking Points (Teachers’ Unions)

Let these serve as reminders of the core frame elements needed to communicate effectively about teachers and teachers’ unions. These can be used in preparation for media interviews, editorial...
Toolkit File

FAQs (Teachers’ Unions)

This resource
 highlights a few common questions about teachers’ unions and education reform, with examples of effective and less-effective responses to each.
Toolkit File

Sample Editorials (Teachers’ Unions)

These sample editorials provides three examples of how to apply the framing strategies on teachers’ unions to the format of guest editorials in a newspaper: Supporting High-Quality Teacher...
Report

Six Harmful Patterns in Newspaper Presentations of Race

This report examines the numerous ways in which of race is presented to readers, directly and indirectly, in the nation’s newspapers.