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External article

Shutdowns reinforce the widely held belief that ‘government is broken’

When the federal government shuts down, many problematic repercussions follow. But there is another, more insidious effect of shutdowns: They hurt Americans’ views of government, of the public...

External article

Frames that Support Successful Aging

How can we create an attitude adjustment on aging? Writer and aging advocate Helen Dennis answers that question by pointing to FrameWorks research and resources on how to reframe aging in...

External article

Q&A With Julie Sweetland, Sociolinguist

In this interview with the Science Communication program at the University of California, Santa Cruz, Julie Sweetland, FrameWorks’ vice president for strategy and innovation, talks “word...


Explaining Common Core to Californians

This toolkit features a collection of framing research, recommendations, and sample communications designed to help leading voices in California’s education sector increase public understanding...

Toolkit File

Message Cards

Download printable cards summarizing tested frame elements.

Toolkit File

Talking Points

Review the key messages that are the campaign’s major themes.

Toolkit File


Stay on message in the face of tough questions.

Toolkit File

What’s in the swamp of Common Core Implementation?

Visual summary of relevant findings from cultural models research.

Toolkit File

Sample Letters to Families

These are examples of letters schools might send home at the start of the 2015 school year.

Toolkit File

Sample Editorial

Toolkit File

Sample Tweets

Examples of how to integrate tested message elements into social media posts.


Get in Where You Fit in: The Role of Teachers’ Unions in Public Conversations About Education Reform

Explains the research behind the need to beware of the Caring Teacher Trap, and the frame elements of Pragmatism and Scaffolding.