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Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Implications of the Consumer Frame for Food and Fitness Cognitive Analysis of Media Depictions

How do advertising and news media affect our thinking about food and fitness? This content analysis identifies common tropes - and the way they influence public thinking about public policy.


Fitness as a Personal Ideal: Findings from Cognitive Elicitations in Colorado and Chicago

A report on additional cognitive interviews conducted in Colorado and Chicago to further test and refine our understanding of the way thinking about food and fitness defaults to individual lifestyle.


Talking Rural Issues

Welcome to Talking Rural Issues—a compendium of research on how Americans think about rural America and the issues that affect it as well as applications materials designed to engage the public...


Civic Wellbeing: An Analysis of Qualitative Research Among California Residents

A report of focus groups conducted to better understand the interplay between this dominant frame and the policies advocates seek to promote, and to probe the ability of such values frames as...

Frame Testing Recommendations

Framing the Food System

This MessageMemo distills insights from a set of related studies. It recommends ways to communicate more effectively about the food system, obesity, and related issues.


Health Individualism: Findings from Cognitive Elicitations among Californians

A report on cognitive interviews conducted in four California communities to determine the mental models people use to reason about community health. This research funded by The California...


The Architecture of a New Racial Discourse

This message memo synthesizes the research findings and makes recommendations about applying these findings in the context of framing communications about race.


Conveying a New Understanding of Interaction

This report lays out the thinking behind comparing interaction in early childhood to the process of "serve and return" in volleyball or tennis.


Conceptualizing US Food Systems With Simplifying Models

Findings from TalkBack testing.


Upside Down Fate: Analysis of a Priming Survey Exploring Views of the Food System

This report summarizes findings of a national telephone survey of 3,294 adults conducted for the Frameworks Institute in March 2006 to determine the effects of various conceptual frames on...


How to Talk About Government

Welcome to How to Talk About Government, a toolkit compendium of research and applications on how Americans think about government.

Frame Testing Recommendations

How to Talk About Government: A FrameWorks Message Memo

This MessageMemo distills insights from a set of innovative, inter-related studies, and recommends ways to communicate more effectively about government.