Well-framed communications and marketing materials, like brochures and flyers, deepen knowledge and enhance engagement around social issues. This sample shows how to frame a pamphlet about elder abuse that is intended for people who care for older adults—including professionals and loved ones.
New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.
Reframing Aging Through Images: Research Methods Supplement
This supplement provides detailed information on the research informing FrameWorks and AARP's strategic brief on reframing aging through images.
Reframing Aging Through Images: Recommendations from Research
Just like words, images play an important role in the implicit messages we send about older people.