The wrong cues in a message—words, imagery, ideas—can unintentionally activate the public’s “swampy” assumptions and cause a communication to backfire. Use the “When You Say…, They Think” graphic to learn more about how to make better framing choices.
Reframing Family, School, and Community Engagement
In partnership with the National Association for Family, School, and Community Engagement (NAFSCE), FrameWorks researchers examined public thinking about family engagement and developed...
From Caring to Conditions: A FrameWorks Framing Brief
A framing strategy that forefronts the Conditions for Engagement shifts people’s thinking, and enables an understanding of what engagement entails, why it matters, and how it can be facilitated.
Do This, Not That!
In a hurry? These Dos and Don'ts summarize which strategies work—and which ones don’t!—when communicating effectively about family, school, and community engagement.