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Toolkit File

Basic Message Template

The outline of a new frame for communicating about government. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

How to Use the Simplifying Model

We provide some concrete examples of how communicators can make use of the simplifying model that emerged from the framing research. But first, we will take a moment to review why the model is...
Toolkit File

FAQs

These are not intended as “the right answers” to questions you might be asked, but as illustrations of how to work with themes that research has proven to be effective, and how to turn...
Toolkit File

Talking Points

The following is meant to serve as an outline of the critical points that emerge from the framing research. It can be used as a checklist of options for translating specific messages into the new...
Toolkit File

Sample Speech

The following imaginary speech was developed to demonstrate how the framing research might be incorporated into a routine opportunity to engage local business leaders in a conversation about the...
Toolkit File

Sample Editorial

The following imaginary guest editorial is intended as an example of incorporating the framing research into a standard media format, in the form of an op-ed.
Report

Promoting a Realistic Understanding of Rural America

This report identifies promising explanatory strategies that help Americans think more productively about rural parts of the country.
Report

“Public Structures” as a Simplifying Model for Government

In this phase of the research, FrameWorks set out to identify promising strategies that make Americans think more productively about the role of government.
Frame Testing Recommendations

Talking Rural Issues

This MessageMemo distills insights from a set of inter-related studies about how people think about rural issues. It offers time-tested recommendations for communicating more effectively about...
Report

Priming More Productive Views of Government: Survey Experiment Results

Negative views of government are no surprise. But the effects of different frames might be.
Toolkit

Talking Food Systems

included in this toolkit are new applications materials, based on the research findings, that can help engage the public in understanding food policies, potential reforms and solutions to pressing...
Report

Digesting Public Opinion: A meta-Analysis of Attitudes Toward Food, Health and Farms

This report identifies public opinion in relevant issue areas related to Food and Health.