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Connecting the Country to the Rest of the Country: Analysis of a Priming Survey Exploring Views of Rural America

Analysis of a priming survey exploring views of rural America.


Thinking About Race: Findings from Cognitive Elicitations

Interviews with 50 individuals in 7 states helped identify the most common and corrosive frames in play with respect to race and racism.


Mind and Monolith: Findings from Cognitive Interviews about Government

This report explores the patterns of reasoning that average Americans bring to the topic of government.


Connection, Cause and Character: An Analysis of Qualitative Research Exploring Views of Rural America

An analysis of qualitative research exploring views of rural America.


Making the Public Case for Child Abuse and Neglect Prevention: A FrameWorks Message Memo

This message memo synthesizes the first set of qualitative research findings and recommends strategies to communicate more effectively about child abuse and neglect.

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Communications for Social Good

If foundations are more intentional in using communications as a tool for social change, and if they incorporate what is known about how the media affect individuals and groups into their...


Protected: Sample Toolkit

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Moving the Public Beyond Familiar Understandings of Early Childhood Development

This study examined public reactions to dozens of terms that are often used to explain important scientific insights into early childhood development.


Perceptions & Misperceptions: An Analysis of Qualitative Research Exploring Views of Rural America

This report demonstrates that to the extent possible, rural problems should be discussed within a broader national system indicating causes and consequences.


The Agrarian Myth Revisited: Findings from Cognitive Elicitations

This study helps advocates better understand how Americans think about rural issues - in order to make breakthroughs in raising public concern.


How the News Frames Child Maltreatment: Unintended Consequences

A report summarizing some of the major patterns in news coverage of child maltreatment – the key narratives, frames and causal stories that are conveyed to the public on the issue.


Two Cognitive Obstacles to Preventing Child Abuse: The “Other-Mind” Mistake and the “Family Bubble”

A report on a series of cognitive interviews that identifies two common mistakes in thinking that the public makes about child abuse prevention, and recommendations on how to overcome them.