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Report

Developing Community Connections: Qualitative Research Regarding Framing Policies

A report of findings from focus groups designed to test the impact of four frames about child abuse and neglect: Child Abuse, Parenting, Child Development, and Community.
Report

Discipline and Development: A Meta-Analysis of Public Perceptions of Parents, Parenting, Child Development and Child Abuse

A report reviewing PCA America’s research on child abuse, as well as existing, publicly available opinion research regarding parenting, child development, child abuse and discipline, and the...
Report

Testing Metaphors for Key Concepts in Early Childhood Development

This study reports on the development and testing of explanatory metaphors that translate the science of early childhood development into language that is more accessible to the public and...
Report

Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews

In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.
Toolkit

Recommended Resources

You can learn more about FrameWorks research on vaccine communications in these resources.
Toolkit

Words to Watch

Sometimes, a single word can make the difference between a conversation that goes well and one that goes astray.
Toolkit

Key Messages

These three key messages are the main points to make with families.
Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.
Toolkit

Must-Have Messenger Mindset: It’s About the Relationship

Several attitudes and actions were effective at moving families toward accepting vaccines for their children.
Toolkit

Building Trust in the Moment

A personalized, nonjudgmental, “listen and learn” approach is a must for building families’ confidence in childhood vaccines.
Toolkit

Family Mindsets: What to Listen For

Understanding existing patterns of American thinking on vaccines can help us notice, analyze, and respond to parents’ and caregivers’ assumptions in a systematic and evidence-based way.
Toolkit

Moving Mindsets: Techniques for Redirecting Thinking

Once you have identified the mindsets that are driving a family’s decision-making, select one to target for change.