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Frame Testing Recommendations

How to Talk About Government: A FrameWorks Message Memo

This MessageMemo distills insights from a set of innovative, inter-related studies, and recommends ways to communicate more effectively about government.
Report

Harmful and Productive Patterns in Newspaper Representations of Food Systems

This analysis, funded by the W. K. Kellogg Foundation and building on previous research on how Americans think about food systems, examines the ways in which the topic is presented to readers,...
Report

The Food Chain: Linking Private Plate to Public Process

An analysis of qualitative research exploring perceptions of the food system.
Toolkit File

Talking Points (Government)

A reminder of the core elements of the communications recommendations for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

Sample Editorials (Government)

Two examples of how to apply the framing strategies on government to the format newspaper guest editorials.
Toolkit File

FAQs (Government)

Common questions related to the role of government, with examples of effective and less-effective responses to each question.
Toolkit File

What’s in the swamp of Government?

A graphic representation of the swamp of dominant patterns of thinking about government. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

Basic Message Template

The outline of a new frame for communicating about government. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

How to Use the Simplifying Model

We provide some concrete examples of how communicators can make use of the simplifying model that emerged from the framing research. But first, we will take a moment to review why the model is...
Toolkit File

FAQs

These are not intended as “the right answers” to questions you might be asked, but as illustrations of how to work with themes that research has proven to be effective, and how to turn...
Toolkit File

Talking Points

The following is meant to serve as an outline of the critical points that emerge from the framing research. It can be used as a checklist of options for translating specific messages into the new...
Toolkit File

Sample Speech

The following imaginary speech was developed to demonstrate how the framing research might be incorporated into a routine opportunity to engage local business leaders in a conversation about the...