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Toolkit File

FAQs

These are not intended as “the right answers” to questions you might be asked, but as illustrations of how to work with themes that research has proven to be effective, and how to turn...
Toolkit File

Talking Points

The following is meant to serve as an outline of the critical points that emerge from the framing research. It can be used as a checklist of options for translating specific messages into the new...
Toolkit File

Sample Speech

The following imaginary speech was developed to demonstrate how the framing research might be incorporated into a routine opportunity to engage local business leaders in a conversation about the...
Toolkit File

Sample Editorial

The following imaginary guest editorial is intended as an example of incorporating the framing research into a standard media format, in the form of an op-ed.
Toolkit File

Sample Radio Interview

The following imaginary radio interview is offered as a template for exploring how the conversation about food can be redirected to elevate the importance of food systems and effective reforms....
Report

Not While I’m Eating: How and Why Americans Don’t Think About Food Systems

Findings from the TalkBack Testing.
Report

Promoting a Realistic Understanding of Rural America

This report identifies promising explanatory strategies that help Americans think more productively about rural parts of the country.
Report

“Public Structures” as a Simplifying Model for Government

In this phase of the research, FrameWorks set out to identify promising strategies that make Americans think more productively about the role of government.
Frame Testing Recommendations

Talking Rural Issues

This MessageMemo distills insights from a set of inter-related studies about how people think about rural issues. It offers time-tested recommendations for communicating more effectively about...
Report

Priming More Productive Views of Government: Survey Experiment Results

Negative views of government are no surprise. But the effects of different frames might be.
Toolkit

Talking Food Systems

included in this toolkit are new applications materials, based on the research findings, that can help engage the public in understanding food policies, potential reforms and solutions to pressing...
Report

Digesting Public Opinion: A meta-Analysis of Attitudes Toward Food, Health and Farms

This report identifies public opinion in relevant issue areas related to Food and Health.