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Toolkit File

Talking Points (Child Abuse and Neglect)

The talking points are intended to be used in preparation for media interviews, editorial board visits, or other public communications as a reminder of the core elements of the child development...
Toolkit File

FAQs (Child Abuse and Neglect)

A series of questions that advocates tell us they must often answer. Examples of effective and less-effective responses to each question are included.
Toolkit File

Sample Editorial (Child Abuse and Neglect)

This is an example of how to apply the framing strategies on child abuse and neglect prevention to the format of a guest editorial in a newspaper.
Report

Reform What? Individualist Thinking in Education: American Cultural Models on Schooling

This report, based on 49 in-depth interviews, maps the patterned ways that Americans think about education.
Report

Framing Healthy Communities: Strategic Communications and the Social Determinants of Health

Details the results of experiments conducted as part of a larger study of health communications research funded by The California Endowment and the W. K. Kellogg Foundation.  This study aims to...
Report

Effects of Explicitness in the Framing of Race

An online experimental survey of 622 people was conducted to test the effects of several reframes on racial attitudes and policies.
Report

How to Talk About Youth Development

This message brief distills research on public thinking about youth and summarizes key communications strategies.
Frame Testing Recommendations

How to Talk About Rural Issues

This Message Brief distills strategies for talking about rural health, rural economic development, and other rural issues.
Report

How to Talk About Government

This Message Brief distills research findings and framing strategies, and offers a summary of key communications strategies on the issue.
Toolkit

Framing Food and Fitness as a Public Issue

Welcome to Framing Food and Fitness as a Public Issue—a framing toolkit of research and applications exploring how Americans think about nutrition and physical activity, the community...
Report

Framing Community Health as if Food and Fitness Mattered

This message memo synthesizes our research and recommends strategies to communicate more effectively about community health issues, such as food and fitness.
Toolkit File

Talking Points

A reminder of the key elements of the community health frame for use in preparation for media interviews, editorial board visits, or other public communications.