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How understanding mindsets about government can help us advocate for children

Guest post by Moira O’Neil and Nat Kendall-Taylor Few frames have had a swifter, more serious impact than the positioning of “parents’ rights” as a principle that should govern public...


What Does Caring Mean?: A New Framing Strategy to Shift Thinking about Kids and Families

Children and families in the United States lack the support they need—and some more than others. This is directly tied to how we think and talk about children in our society. If we want to...


Collective Caregiving: A Frame for Talking About What Kids and Families Need to Thrive

We all love our kids. We often love our neighbors', friends', and coworkers' kids. So why haven't we, in the U.S., built systems that support all of our kids? If we want to build demand for...


How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...


How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications

This is one of a set of three reports that map the landscape of current discourse and thinking.

External article

How to Keep Our Policy Discussion Focused on Kids

We're failing our kids. And in large measure, it's because—at a political level—we don't connect our policy priorities with what's good for them.


Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.