Our Publications

Report

How to talk about child sexual abuse in the digital world: A FrameWorks UK brief prepared for WeProtect Global Alliance

A FrameWorks UK strategic brief outlines challenges for communicating about child sexual exploitation and abuse online and offers preliminary recommendations.

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Communicating About Young People at Risk of Educational Exclusion in England: A FrameWorks Strategic Brief

We need a new conversation that centres on the needs of young people at risk of exclusion. Changing the public conversation is crucial to create an environment in which politicians and educational...

Report

Changing the Childhood Obesity Conversation to Improve Children’s Health

How we talk about child health and obesity matters. Growing evidence shows that where we live and what we earn shapes the options available to us in terms of food and activity.

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Moving from Concern to Concrete Change: How to build support for more social housing

The most effective way to build public support for creating more social housing is to frame it as a way of tackling poverty.

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Moving from Concern to Concrete Change: Research Methods Appendix

This supplement provides detailed information on the research that informs FrameWorks’ strategic memo on social housing.

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How to Talk About the Ocean so that People Will Listen: A Quick Guide

When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action...

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Each and Every Child: How to Talk About Care Experience in Scotland

To tackle stigma, we need to help people think differently about how the care system can and should work for children – and explain how and why people stigmatise in the first place.

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Attending to Neglect: Using Metaphors and Explanatory Chains to Reframe Child Neglect in the United Kingdom

Because neglect is the absence of something, it can be hard for people to think about. Explanatory techniques can help us build understanding of child neglect.

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Reframing the Ocean: A FrameWorks Guide

This communication guide outlines how to talk about the ocean to improve public understanding and increase support for solutions. Based on comprehensive research with the UK public, it reveals a...

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Turning the Tide: Findings from Reframing Research on Ocean Health & Marine Conservation in the United Kingdom

This report outlines the findings of a series of investigations aimed at identifying framing tools and techniques that can shift public thinking and discussions. It reveals and reviews the...

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Only Part of the Story: Media and Organisational Discourse about Health in the United Kingdom

This report identifies how media and advocacy groups in the UK frame health and makes recommendations for advocates.

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Comparing Media and Organizational Discourse on the Children’s Care System in Scotland

How is children's care framed in the Scottish press - and how can advocates reframe the issue?