Our Publications

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Turning the Tide: Findings from Reframing Research on Ocean Health & Marine Conservation in the United Kingdom

This report outlines the findings of a series of investigations aimed at identifying framing tools and techniques that can shift public thinking and discussions. It reveals and reviews the...

Report

Only Part of the Story: Media and Organisational Discourse about Health in the United Kingdom

This report identifies how media and advocacy groups in the UK frame health and makes recommendations for advocates.

Report

Comparing Media and Organizational Discourse on the Children’s Care System in Scotland

How is children's care framed in the Scottish press - and how can advocates reframe the issue?

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Slipping through the Cracks: Comparing Media and Organisational Discourse on the Children’s Care System in Scotland

Media coverage can be harmful and misleading – or informative and productive. Organisations can impact the character of that coverage, but not without a deep understanding of the structure of...

Report

Framing the Economy

These are times of great danger but also of great possibility. For the first time in decades, there is a sense that the economic consensus is fracturing, that a change must and will come. A space...

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Reframing Homelessness in the United Kingdom

This report lays out an overarching framing strategy to help advocates in the U.K. expand public understanding of homelessness.

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How to Talk about Poverty in the United Kingdom

This MessageMemo provides campaigners the evidence and tools needed to make a more powerful case for change.

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Communicating about Obesity

People do see many pieces of the obesity puzzle, but they tend to arrange them into a picture of individuals failing to overcome challenging circumstances.

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Seeing Upstream: Mapping the Gaps between Expert and Public Understandings of Health in the United Kingdom

This report summarizes expert and public understandings of health in the United Kingdom and “maps the gaps” between them.

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Seeing and Shifting the Roots of Opinion: Mapping the Gaps between Expert and Public Understandings of Care Experience and the Care System in Scotland

This research report maps how Scottish people think about the children’s care system and identifies gaps between public and expert views.

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Getting Below the Surface: Mapping the Gaps between Expert and Public Understandings of the Ocean and Marine Conservation in the United Kingdom

This study explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them.

Report

Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom

This report explores public thinking about homelessness in the United Kingdom and documents how the issue is framed in advocacy and media materials.