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Poverty

How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.

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Reframing Homelessness in the United Kingdom

This report lays out an overarching framing strategy to help advocates in the U.K. expand public understanding of homelessness.

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How to Talk about Poverty in the United Kingdom

This MessageMemo provides campaigners the evidence and tools needed to make a more powerful case for change.

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Reframing Affordable Housing: Findings from Peer Discourse Sessions

FrameWorks researchers observed small-group discussions (peer discourse sessions) to explore how people think about affordable housing - and learn which frames can change minds.

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Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom

This report explores public thinking about homelessness in the United Kingdom and documents how the issue is framed in advocacy and media materials.

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Talking about Poverty: How Experts and the Public Understand Poverty in the United Kingdom

This Map the Gaps report compares expert and public views of the causes and consequences of poverty in the United Kingdom and solutions to it.

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Mixing It Up: Reframing Neighborhood Socioeconomic Diversity

This comprehensive MessageMemo synthesizes FrameWorks research about socioeconomic mixing.

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“A House, a Tent, a Box”: Mapping the Gaps Between Expert and Public Understandings of Healthy Housing

This study compares public and expert understandings of housing.

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All Aboard: Explanatory Tools to Talk About Children’s Well-Being in Jacksonville

Systems thinking is hard - which makes explaining "systems of care" even harder. It helps to have a metaphor.

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Talking Human Services: A FrameWorks MessageMemo

This study details an investigation into how communicators can reframe human services to fundamentally reshape public understanding of the sector’s work.

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“If You’ve Got a Good Harness on Your Kids…”: Models of Child Well-Being and Learning Among Jacksonville Residents

This report explores the cultural models that Jacksonville residents use to think and talk about children’s issues.

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Handed to Them on a Plate: Mapping the Gaps Between Expert and Public Understandings of Human Services

This study compares expert and public understandings of human services, yielding strategies that communicators can use to navigate and shift public thinking.

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The Resilience Scale: Using Metaphor to Communicate a Developmental Perspective on Resilience

How can we talk about resilience in a way that disrupts people's assumption that it's all about inner strength and just a matter of "bouncing back?"