Poverty

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.