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Poverty

How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.

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Publication

Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror

The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...

Framing Resource

Talking about homes: what we can learn from homelessness and poverty research

How we talk about homes matters. We all have power as communicators to tell a story about homes that will build understanding and support for solutions to make our housing system better.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Report

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

This strategic brief offers guidance—in the form of a comprehensive framing strategy—that community builders can use to share their successes, communicate the challenges they face, and...

Report

Research Methods Supplement – Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

A description of research methods and supporting data, offered in supplement to the Where We Thrive Strategic Framing Brief

Toolkit

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

If you want to build support for place-based initiatives and communicate effectively about neighborhood revitalization—and in the process change the public narrative about the root causes of...

Report

Talking about child separation in Bulgaria

How we talk about child separation matters. This brief is a summary of three workshops run by FrameWorks UK in 2021-22. It explores how people working to end child separation can use framing to...

Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...

Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...

Report

Moving from Concern to Concrete Change: How to build support for more social housing

The most effective way to build public support for creating more social housing is to frame it as a way of tackling poverty.

Report

Moving from Concern to Concrete Change: Research Methods Appendix

This supplement provides detailed information on the research that informs FrameWorks’ strategic memo on social housing.

Article

Reframing in action: Talking about poverty to solve poverty in the UK

The FrameWorks Institute’s research is at the core of a high-impact, award-winning narrative change initiative in the United Kingdom. Working in partnership with the Joseph Rowntree Foundation...