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How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.

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Frame Testing Recommendations

Talking Rural Issues

This MessageMemo distills insights from a set of inter-related studies about how people think about rural issues. It offers time-tested recommendations for communicating more effectively about...


Digesting Public Opinion: A meta-Analysis of Attitudes Toward Food, Health and Farms

This report identifies public opinion in relevant issue areas related to Food and Health.


Talking Transitional Work

This toolkit offers a collection of key documents from the FrameWorks Institute's research on how Minnesotans view transitional jobs programs, based on research conducted in that state in late...


Making the Public Case for Transitional Jobs Programs in Minnesota

This Memo reports on findings from the FrameWorks Institute’s research on how Minnesotans think about transitional jobs programs, the problems they address and the constituencies they benefit.


Communities that Work: An Analysis of Qualitative Research Exploring Perceptions of Lifetrack Programs and Policies

This is the second in a series of reports designed by the FrameWorks Institute to explore public understanding of, and support for, transitional work experience programs. This particular phase of...


Barriers to Public Engagement with Transitional Work: Visibility, Worthiness, and Efficacy Findings from Cognitive Interviews

The analysis presented here is based on intensive one-on-one interviews conducted by Cultural Logic in the fall of 2004 with a diverse group of nineteen individuals in Minnesota.


Connecting the Country to the Rest of the Country: Analysis of a Priming Survey Exploring Views of Rural America

Analysis of a priming survey exploring views of rural America.


Connection, Cause and Character: An Analysis of Qualitative Research Exploring Views of Rural America

An analysis of qualitative research exploring views of rural America.


Perceptions & Misperceptions: An Analysis of Qualitative Research Exploring Views of Rural America

This report demonstrates that to the extent possible, rural problems should be discussed within a broader national system indicating causes and consequences.


The Agrarian Myth Revisited: Findings from Cognitive Elicitations

This study helps advocates better understand how Americans think about rural issues - in order to make breakthroughs in raising public concern.