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Publication

Connections and Communities: Reframing How We Talk About Opportunity Youth

Everyone wants young people to thrive and be active and engaged members of their communities as they become adults. But deeply rooted, often-negative assumptions about young people can make this...
Presentation

Shifting mindsets to address disadvantage Framing to drive change for children and young people

Understanding the mindsets that shape how people think, feel and act when it comes to complex social issues is a necessary component of efforts to use communications to create social change. This...
Presentation

Effectively framing early childhood issues

FrameWorks has been studying cultural mindsets and framing strategies on early childhood development for 25 years and in more than 10 countries. This presentation reviews what we have found...
Presentation

Using communications opportunities to shift cultural mindsets

Over the 25 years that FrameWorks has been studying cultural mindsets and framing strategies on early childhood development we have assembled an evolving but overarching strategy that those...
Presentation

Framing for Change: The science of effective communication

The science of framing has advanced a number of key recommendations around how to effectively frame ideas around the early years. This presentation lays out 5 key framing practices that can help...
Presentation

Framing for Change

This presentation covers three core framing practices that those working on early childhood development can use to effectively position their messages to build public understanding of and support...
Presentation

Shifting mindsets to better support child and family wellbeing

There are a set of core mindsets that hold back innovative and effective policies and programs on the early years. This presentation lays out these mindsets and provides a set of framing practices...
Presentation

Shifting Mindsets to Make Change American mindsets on democracy

The Culture Change Project is yielding new findings on the underlying mindsets that shape how people think about democracy and the political systems. These findings can help in the design and...
Toolkit

Reframing Farming: A Communications Toolkit

This toolkit is intended for agricultural professionals who focus on crop farming practices and the ways in which farming connects to other social issues—a broad field that includes growers,...
Article

Unpacking Americans’ Assumptions about Democracy

Between various high-profile court cases and the realities of a presidential election year fraught with controversy, it feels like we are living through a referendum on democracy in the United...
Presentation

Communicating for Change: Reframing youth mental health

The current public discourse around youth mental health activates a set of unproductive cultural mindsets. But there are also a set of framing strategies that can navigate these mindsets and...
Presentation

Shifting mindsets to make change

The Culture Change Project is revealing a set of underlying cultural mindsets that are shaping how Americans think about democracy and the political system. These findings have implications for...