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Report

How to Talk about Poverty in the United Kingdom

This MessageMemo provides campaigners the evidence and tools needed to make a more powerful case for change.
Report

Communicating about Obesity

People do see many pieces of the obesity puzzle, but they tend to arrange them into a picture of individuals failing to overcome challenging circumstances.
Report

Seeing Upstream: Mapping the Gaps between Expert and Public Understandings of Health in the United Kingdom

This report summarizes expert and public understandings of health in the United Kingdom and “maps the gaps” between them.
Report

Seeing and Shifting the Roots of Opinion: Mapping the Gaps between Expert and Public Understandings of Care Experience and the Care System in Scotland

This research report maps how Scottish people think about the children’s care system and identifies gaps between public and expert views.
External article

Getting over the right message about the link between poverty and housing is vital

In this commentary in the Guardian, FrameWorks CEO Nat Kendall-Taylor discusses research on how the British public thinks about poverty and how it intersects with and applies to messages about...
External article

Changing Minds on Poverty

Changing minds is a “non-negotiable part of achieving social change,” according to this commentary in the Guardian. This commentary cites FrameWorks research on how to do so on the topic of...
External article

Beyond the “Game is Rigged” Model of the Economy

Framing the economy as a system that is rigged against ordinary people may resonate with the public—but also stirs anger and fatalism. How can we tell a more productive story about the economy?...
Report

Getting Below the Surface: Mapping the Gaps between Expert and Public Understandings of the Ocean and Marine Conservation in the United Kingdom

This study explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them.
Report

Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom

This report explores public thinking about homelessness in the United Kingdom and documents how the issue is framed in advocacy and media materials.
Report

Talking about Poverty: How Experts and the Public Understand Poverty in the United Kingdom

This Map the Gaps report compares expert and public views of the causes and consequences of poverty in the United Kingdom and solutions to it.
Report

New Narratives: Changing the Frame on Crime and Justice

The research shows that these strategies can shift and expand public thinking and yield new and more productive public conversations around criminal justice reform.

Report

Communicating Connections: Framing the Relationship Between Social Drivers, Early Adversity, and Child Neglect

This Brief summarizes findings from studies of how the British public thinks about child maltreatment, and lays out a powerful narrative for communicators.