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Sample Legislative Testimony

Environmental Health Toolkit: A Brief Intro to Strategic Frame Analysis

Just want the gist? Try this article. It’s also ideal for sharing with colleagues.

Using Core Story to Frame CCSS Implementation: Promoting Productive and Hopeful Conversations About Education Reform

This short article is intended to be used by campaign participants to inform colleagues and other potential supporters about the logic behind the strategic framing approach. It’s the short...

FAQs

Stay on message in the face of tough questions.

What’s in the swamp of Environmental Health?

Visual summary of relevant findings from cultural models research.

Talking Points

These talking points can be used flexibly—as a source of themes for longer written pieces, as short responses in media interviews or public appearances, or as set-ups to “pre-frame” a...

You Say, They Think (Environmental Health)

See how communications can backfire.

Message Cards

Download printable cards summarizing tested frame elements.

Adjusting Our Focus: Current Communication Practices and Patterns in the Criminal Justice Sector

Analyzes communications materials from influential criminal justice organizations, identifies their dominant narratives, and recommends specific shifts in framing strategies.

Sample Letters to the Editor

Talking Points

Review the key messages that are the campaign’s major themes.

Sample Editorials