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FAQs

Stay on message in the face of tough questions.

What’s in the swamp of Common Core Implementation?

Visual summary of relevant findings from cultural models research.

Sample Letters to Families

These are examples of letters schools might send home at the start of the 2015 school year.

Sample Editorial

Sample Tweets

Examples of how to integrate tested message elements into social media posts.

Framing and Facts: Necessary Synergies in Communicating about Public Safety and Criminal Justice

The data on racial disparities in the justice system is clear to advocates - but misinterpreted by the public. Values messages can help us be heard and understood.

Maze and Gears: Using Explanatory Metaphors to Increase Public Understanding of the Criminal Justice System and its Reform

How can we frame the causes and consequences of mass incarceration, and other justice reform issues, in ways that gain mainstream traction? Metaphors can help.

“If You’ve Got a Good Harness on Your Kids…”: Models of Child Well-Being and Learning Among Jacksonville Residents

This report explores the cultural models that Jacksonville residents use to think and talk about children’s issues.

Handed to Them on a Plate: Mapping the Gaps Between Expert and Public Understandings of Human Services

This study compares expert and public understandings of human services, yielding strategies that communicators can use to navigate and shift public thinking.

Plasticity’s Promise: Moving the Public Beyond the Container and Other Problematic Models

This report maps the gaps between how Americans think and experts talk about concepts of change over the life course, and brain change more specifically.

Just the Earth Doing Its Own Thing: Mapping the Gaps Between Expert and Public Understandings of Oceans and Climate Change

This report examines the differences between the ways that experts and the general public understand climate change and oceans.

Magic Bullets Hanging by a Thread: Cognitive Media Analysis of Structures of Education and Education Policies and Programs

FrameWorks researchers analyzed and identified dominant media frames regarding structures of education and education programs and policies.