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Toolkit

Adjusting to Your Audience

Here are some special considerations for communications aimed at people who express skepticism about vaccines but may still be open to listening.
Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.
Toolkit

Related Resources

Learn more about FrameWorks research on vaccine communications in these resources.
Toolkit

Quick Start Guide to Reframing Childhood Immunizations

Five framing strategies that can shift thinking about childhood immunizations.
Toolkit

Talking Points

Need a short summary of points to make and ways to make them? This guide can get you started.
Toolkit

Words to Watch

Use this short list of words to replace (and alternatives to embrace) to develop a vaccine vocabulary that inoculates against misunderstandings and distractions.
Toolkit

“Collective Responsibility”

“As a society, we have a responsibility to the common good—which translates into a shared duty to ensure everyone has access to immunization services.”
Toolkit

“Software Updates”

“Just like our digital devices perform better after we’ve updated the software, our immune systems work more effectively in response to vaccines.”
Toolkit

“Beginner Text”

“When we immunize children, it’s a lot like helping them learn to read. Vaccines are beginner texts that our immune systems use to practice comprehending a disease.”
Report

Using Values to Build Public Understanding and Support for Environmental Health Work

This report details the findings from an experimental survey designed to identify values that elevate public support for the environmental health field.
Report

Weaving Skill Ropes: Using Metaphor to Enhance Understanding of Skills and Learning

This report presents "Weaving Skill Ropes" as an explanatory metaphor that helps people reason about the concepts of skills and learning.
External article

The Case Against Rainy-Day Framing of Budgets and Taxes

FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”