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Report

Preparing America for the 21st Century: Values that Work in Promoting Education Reform

This report explores the extent to which alternative values elevate public support for a wide range of education reforms.
Report

Framing Education Reform

This report summarizes findings about how Americans think about the education system, and offers key strategies for talking about education reform.
Toolkit File

Talking Points (Budgets and Taxes)

A reminder of the core elements of the budgets and taxes frame for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

Sample Editorial (Budgets and Taxes)

An example of how to apply the framing strategies on tax and budget policy to the format of a guest editorial in a newspaper.
Toolkit File

FAQs (Budgets and Taxes)

Common questions about budgets and taxes, with examples of effective and less-effective responses to each question.
Toolkit File

Using Data Effectively (Budgets and Taxes)

A brief discussion of how to effectively use data in budgets and taxes discussions, with social math examples.
Toolkit File

Navigating the Swamp (Budgets and Taxes)

A graphic representation of the swamp of dominant patterns of thinking about budgets and taxes. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

You Say…They Think (Budgets and Taxes)

An analysis of a series frame clashes – you say one thing and the public thinks another—which shows how certain ways of framing budget and taxes can get eaten in the swamp.
Toolkit File

Basic Message Template (Budgets and Taxes)

The outline of a new frame for communicating about budgets and taxes. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

What’s in the swamp of Children’s Mental Health?

A graphic representation of the swamp of dominant patterns of thinking about children’s mental health. This can serve as a reminder of the themes in public thinking that your communications...
Toolkit File

You Say…They Think (Children’s Mental Health)

An analysis of a series frame clashes – you say one thing and the public thinks another – which shows how certain ways of framing children’s mental health can get eaten in the swamp.
Toolkit File

Basic Message Template (Children’s Mental Health)

The outline of a new frame for communicating about children’s mental health. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.