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Toolkit File

Tips for Using the Levelness Simplifying Model

Some additional considerations about using the Leveling simplifying model.
Toolkit File

Talking Points (Children’s Mental Health)

A reminder of the core elements of the children’s mental health frame for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

FAQs (Children’s Mental Health)

Common questions about children’s mental health, with examples of effective and less-effective responses to each question.
Toolkit File

Sample Op-Ed (Children’s Mental Health)

This is an example of how to apply the framing strategies on children’s mental health to the format of a guest editorial in a newspaper.
Report

Talking About Disparities: The Effect of Frame Choices on Support for Racial Equity Policies

How can we talk about disparities in ways that prompt people to rethink assumptions, acknowledge the root causes of racial disparities, and support equity-focused policies?
Report

Orchestrating Systems and Remodeling Reform: Reframing Education Reform with Simplifying Models

People tend to to think that "teachers are the system" and that the education system is "broken beyond repair." Metaphors can help us reframe education reform.
Report

From the Mouths of Babes: How the Media Frames the Issue of Child Oral Health

This report examines more than a year‘s worth of news coverage on this issue (from August 2008 to November 2009) from more than a dozen newspapers nationwide. The findings from this work serve...
Report

Every Picture Tells A Story: An Examination of Racialized Visuals and their Frame Effects

Is there a difference between images that explicitly depict Black children and visuals that more subtly cue the issue of race?
Report

The Illogic of Literalness: Narrative Lessons in the Presentation of Race Policies

Findings from several survey experiments with registered voters demonstrate that order matters significantly in overcoming racial resentment to elevate support for policies that address...
Report

Advancing Support for Child Mental Health Policies: Early Results from Strategic Frame Analysis™ Experimental Research

This report reviews the effects of frame elements (values, child development principles and explanatory metaphors) on child mental health policy preferences.
Report

Competing Frames of Mental Health and Mental Illness: Media Frames and the Public Understandings of Child Mental Health as Part of Strategic Frame Analysis™

This report examines 80 news articles focused on child mental health drawn from large and regional newspapers May 2008 – May 2009.
Report

Understanding Public Thinking About Child Mental Health

This report examines the differences between the ways that experts and the general public think about mental health and mental illness in young children.