Child and Adolescent Development

FrameWorks has the world’s largest body of framing research on children and adolescents. It is used around the world to create change.

This research provides an overarching framing strategy to effectively communicate about a wide range of issues that affect children and young people.

Certain assumptions about children, youth, and families come up again and again.

To communicate effectively, advocates need to be able to navigate these dominant beliefs.

The tested frames come from research on six continents and have pushed policy in progressive directions at local, state, national, and international levels. Join this global narrative shift effort by exploring these resources.

Featured Work

Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

Report

Collective Caregiving: A Frame for Talking About What Kids and Families Need to Thrive

We all love our kids. We often love our neighbors', friends', and coworkers' kids. So why haven't we, in the U.S., built systems that support all of our kids? If we want to build demand for...

Report

Talking About Racism in Child and Family Advocacy

As the field seeks to lead a more public conversation about the impacts of racism on children and families—and about how racism structures the systems that children and families interact...

All work

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Report

Communicating About Childhood Obesity at the Time of COVID

Building on our initial research on childhood obesity in 2018, this report explores how public thinking on childhood obesity has evolved in the context of the pandemic. In partnership with Impact...

Report

Framing Racial Equity in Adolescence: Messaging Strategies for Social Change

This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.

Report

Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators

The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...

Report

How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...

Report

How to talk about child sexual abuse in the digital world: A FrameWorks UK brief prepared for WeProtect Global Alliance

A FrameWorks UK strategic brief outlines challenges for communicating about child sexual exploitation and abuse online and offers preliminary recommendations.

Report

Communicating About Young People at Risk of Educational Exclusion in England: A FrameWorks Strategic Brief

We need a new conversation that centres on the needs of young people at risk of exclusion. Changing the public conversation is crucial to create an environment in which politicians and educational...

Report

Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...

Report

Research Supplement for “Communicating About Vaccination in the United States”

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...

Report

How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications

This is one of a set of three reports that map the landscape of current discourse and thinking.

Toolkit

Reframing Transition Age Foster Youth

Introduction The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around transition age foster youth. Building public...

Report

Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.

Report

Advancing Wellbeing and Expanding Opportunities: Reframing Transition Age Foster Youth

The way we talk about transition age foster youth during matters tremendously. Practical, accessible tools about how we can frame these young people in a way that gets heard are available now.