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New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes

Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.
Presentation

The Science of Effective Communication

Understanding and applying framing research and practice can help public health professional navigate complex situations. This scenario-based webinar talks about how to apply lessons from framing...
Staff

Elliot Cohen

Researcher
Staff

Brendane Tynes

Senior Researcher
Presentation

Culture Change Project: Understanding Culture and How to Shift It

Culture in American is in Flux. This presentation explores on key shift that we are seeing through our work on the Culture Change Project.
Staff

Alice Jennings

Senior Communications Strategist
Report

Communicating about vaccination in the UK

This strategic brief represents the culmination of a research project, commissioned by the Wellcome Trust and conducted by the FrameWorks Institute, to explore how people understand vaccines in...
Report

How are advocates talking about vaccination? An analysis of field communications

This report is one part of a broader project, commissioned by the Wellcome Trust. The project aims to understand current discourse and thinking about vaccines and vaccination and to identify...
Report

Communicating about vaccination in the UK: Research methods supplement

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccines and vaccination in the United Kingdom.
Webinar

Framing Science

Effectively communicating the science of early childhood requires an understanding of how people think about young children and ways to navigate these mindsets. It also requires strategies for...
Presentation

Culture Change Project understanding culture and how to shift it

The Culture Change Project provides advocates a way to track changes in deep mindsets over time. The project can help inform strategy, pilot emerging framing strategies, and evaluate the impact of...
Staff

Bec Sanderson

Director of Research