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External Articles

FrameWorks makes our research findings and framing advice widely available to the public through articles and stories in the media.

Showing 97 – 108 of 109

External article

Q&A With Julie Sweetland, Sociolinguist

In this interview with the Science Communication program at the University of California, Santa Cruz, Julie Sweetland, FrameWorks’ vice president for strategy and innovation, talks “word...

External article

The “Other” 2016 Campaign

This Forbes feature covers the “other” 2016 campaign: the one to reframe aging. It highlights FrameWorks research on public attitudes about aging—and the “dark view” focused on...

External article

Advocating for Aging Services in a Digital World

Julie Sweetland, FrameWorks’ vice president for strategy and innovation, explores the possibilities and perils of social media for Aging Today. Followers matter, she concludes, but not more than...

External article

Seven Questions to a Linguist: Framing the Issue with Dr. Julie Sweetland

Julie Sweetland, FrameWorks’ vice president for strategy and innovation, talks about the role of language in social justice efforts in this Q&A.

External article

Shaping Professional Discourse: An Analysis of the Frames Employed by Organizations Working in Aging

FrameWorks staff explore the often unproductive stories that advocacy groups and the media tell about aging Americans. Even positive portrayals, they find, can be unproductive.

External article

Why framing matters—and polls only give you so much

How people think, in addition to what they think is critical to effective communication, but polls are not great ways to understand the how question. Polls are also not always effective in...

External article

Changing How People Think About Human Rights

To advance human rights, advocates must understand not just what people think about the issue—but why they think it. FrameWorks CEO Nat Kendall-Taylor explains in this piece on OpenDemocracy.

External article

Tips for Telling Stories that Move People to Action

When it comes to nonprofit storytelling, FrameWorks advice goes with the research, but against the grain.

External article

Disrupting the Dominant Frame

In this classic interview with NonProfit Quarterly, FrameWorks founder Susan Nall Bales talks about FrameWorks’ mission, history, and impact in the wake of being named a 2015 Creative &...

External article

Reframing Issues in the Digital Age: Using Social Media Strategically

Julie Sweetland, FrameWorks’ vice president for strategy and innovation, and Rob Shore, explain how to use “clicks,” “views,” and “likes” to tell a story that helps people understand...

External article

Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner

FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...

External article

The Case Against Rainy-Day Framing of Budgets and Taxes

FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”