Child and Adolescent Development

FrameWorks has the world’s largest body of framing research on children and adolescents. It is used around the world to create change.

This research provides an overarching framing strategy to effectively communicate about a wide range of issues that affect children and young people.

Certain assumptions about children, youth, and families come up again and again.

To communicate effectively, advocates need to be able to navigate these dominant beliefs.

The tested frames come from research on six continents and have pushed policy in progressive directions at local, state, national, and international levels. Join this global narrative shift effort by exploring these resources.

Featured Work

Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

Report

Collective Caregiving: A Frame for Talking About What Kids and Families Need to Thrive

We all love our kids. We often love our neighbors', friends', and coworkers' kids. So why haven't we, in the U.S., built systems that support all of our kids? If we want to build demand for...

Report

Talking About Racism in Child and Family Advocacy

As the field seeks to lead a more public conversation about the impacts of racism on children and families—and about how racism structures the systems that children and families interact...

All work

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Report

Amplifying Positive Frames

As we advocate for healthy adolescent development, how can we balance the way we talk about risks and opportunities in youth?

Announcements

Rebalancing The Narrative On Adolescent Development

To build understanding of adolescent development, new research finds that advocates should take a balanced approach.

Report

Reframing Hunger in America

How can we elevate public understanding that hunger in America is widespread – and not just a personal failing?

Announcements

Building Support For Early Childhood Development And Learning In Kenya

Kenyans—including those who make decisions about early childhood policies—don’t share experts’ understandings of early brain development or learning.

Report

Talking about Early Childhood in Kenya

This Message Brief summarises FrameWorks’ recommendations on how to communicate more effectively with the Kenyan public and decision-makers about early childhood development and learning....

Report

Reframing Adolescent Substance Use and its Prevention: A Communications Playbook

Welcome to the Reframing Adolescent Substance Use and Its Prevention playbook, a step-by-step guide to using evidence-based framing strategies to communicate about adolescent substance use.

Toolkit

Reframing Early Childhood Development and Learning in Kenya

Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes.

Report

Talking about the Science of Parenting

This MessageMemo summarizes research into how advocates for children and families in Australia can share the science of parenting.

Report

Before Walking and Talking

This “map the gaps” report compares ideas from the science of early childhood to patterns in public thinking in Peru.

Toolkit

Navigating Waters: Talking about parenting

Framing is about making choices and doing things a little differently. Here are a few choices you can make when talking about parenting, and in your own communications.

Report

Comparing Media and Organizational Discourse on the Children’s Care System in Scotland

How is children's care framed in the Scottish press - and how can advocates reframe the issue?

Report

Slipping through the Cracks: Comparing Media and Organisational Discourse on the Children’s Care System in Scotland

Media coverage can be harmful and misleading – or informative and productive. Organisations can impact the character of that coverage, but not without a deep understanding of the structure of...